Demand Generation for a Listed Global Information Technology Company
F/M Brand Studio delivered a string of annual campaigns aimed at enhancing brand awareness for software solutions provided by a Sweden-based technology company with a turnover exceeding SEK1000 million.
F/M Brand Studio was tasked with creating a strong brand association with emerging topics such as 5G, data management, software defined networking (SDN) and network functions virtualization (NFV).
Each sub-campaign involved extensive digital content marketing supported by editorial content, visual advertising, sponsored thought leadership, client branded whitepapers and creation of video narratives aimed at engaging audiences on complex topics in networking.
Campaign outcomes include high quality leads from target market segments, which saw the Client expanding its partnership with The Fast Mode.