Demand Generation for Global Software Company

F/M Brand Studio delivers annual digital demand generation campaigns for a leading Ireland-based software company with a turnover close to Euro100 million and with presence around the globe.

Focusing on the idea of 'digital telco' and operators' foray into digital services, F/M Brand Studio drives each sub-campaign with a combination of contextual marketing, visual advertising and online engagement, by marrying editorial content that focuses on operator service innovations with sponsored content that discusses the advanced capabilities provided by today’s business support solutions and how these drive operators' new monetization models.

Successful delivery of the annual campaign series saw continuous close collaboration between F/M Brand Studio and the client over a span of more than 8 years.