Lead Generation for Listed Multinational Software House and Systems Integrator
F/M Brand Studio delivered a series of campaigns for a Poland-based global provider of telecom software solutions with an annual turnover exceeding USD380 million.
F/M Brand Studio executed 7 sub-campaigns using contextual marketing that utilized a mix of sponsored and editorial content. The sub-campaigns combine video narratives, client branded whitepapers, trade show interviews, sponsored thought leadership articles, visual advertising, social media campaigns and digital engagement to increase audience participation in topics relating to network automation, AI, machine learning, 5G, Cloud and big data.
F/M Brand Studio delivered more than 735 high-quality, highly targeted leads in less than 12 months and the client has just placed an order for a new annual campaign and is expanding the collaboration to cover rich content services.