Thought Leadership and Demand Generation for German Tech Giant

F/M Brand Studio designed and produced a series of thought leadership content for a leading German company with an annual turnover exceeding EUR2 billion and with presence in over 70 countries.

The content focuses on in-depth analysis and discussion of frontier concepts never discussed before on the topic of real-time analytics for IP traffic management with focus on 5G networks and its impact on network slicing, edge computing and network virtualization, as well as on application performance monitoring and network security.

Under the campaign, F/M Brand Studio also launched a series of demand generation campaigns which introduced forward concepts in managing IP networks at a time where IP traffic continues to rise meteorically, creating extensive brand engagement and delivering more than 1000 high quality leads within a tenure of 24 months.