Thought Leadership Content for a Listed American Networking Solutions Giant
F/M Brand Studio created thought leadership content for a US-based provider of high-performance networking and cybersecurity solutions. The company has operations in more than 100 countries and has an annual turnover exceeding USD 4 billion.
F/M Brand Studio was tasked with creating higher engagement on Client’s SDN and NFV offerings, focusing on 5G, Cloud and AI, with APAC as its immediate target market.
As part of the assignment, F/M Brand Studio crafted a series of thought leadership content combining advertorials and exclusive video interviews involving key executives. The interviews were delivered at one of the biggest tech events in Asia, taking place at Marina Bay Sands, Singapore. At the end of the assignment, insights on telco Cloud, AI and virtualization were successfully reproduced in engaging videos for onward use by the Client and were published in The Fast Mode’s popular video segment.