Digital First Strategy
Identification of new applications, digital channels and web pages.
Content and communication strategy.
Internal content sourcing and coordination.
Development of fixed and periodic content (e.g. user guides and daily posts).
Application launch communications (e.g. content for online/offline application launch event including presentations, visual displays and explainer videos).
Application promotion and cross promotion strategy.
User engagement and feedback mechanism.
Inter-app content synchronization.
App and channel rating monitoring.