Brand Awareness for a Multinational Digital VAS Provider
F/M Brand Studio delivered a string of annual campaigns for an Indian tech company, which is part of a USD21 billion group and which has a footprint in over 95 countries. The campaigns are aimed at creating awareness on Value Added Services(VAS) solutions for mobile network operators.
F/M Brand Studio combined content marketing and contextual advertising to increase audience engagement in a series of topics such as A2P Messaging and SMS services, with a mix of client branded thought leadership content, advertorials and visual advertising.
Successful delivery of the first campaign series led to repeated annual campaigns from the Client.