Demand Generation for a Leading Provider of OTT and Hybrid TV Solutions
F/M Brand Studio delivered a campaign aimed at sharing deep insights on the OTT market and Operators' response to the OTT challenge. The client, who is a leading provider of OTT and hybrid TV solutions, delivers OTT services on 40 million connected devices each year.
The campaign involved a mix of thought leadership content, visual advertising and extensive promotion on The Fast Mode and its affiliate channels. It culminated in an exclusive live webinar session hosted and delivered by The Fast Mode.
The campaign saw increased industry engagement on the topic, with higher awareness of the Client's brand and solutions, and generated a series of high quality leads from the region.