Demand Generation
Identification of target markets.
Campaign strategy (brand qualities, solution focus, theme and key message, engagement mechanism).
Establishment of campaign KPIs.
Budget confirmation.
Content selection/resourcing.
Content adaptation.
Development of ad visuals.
Development of landing pages including the UI/UX.
Development of supplementary content (e.g. blog posts, commentary, forum entries).
Channel, media and ad platform selection.
Ad management.
Publishing/posting.
Audience engagement.
Establishment of lead capture mechanism and tracking.
Incorporation of privacy and data protection policy.
Lead quality inspection.
Campaign KPI monitoring.
Campaign review.