Demand Generation

Identification of target markets.

Campaign strategy (brand qualities, solution focus, theme and key message, engagement mechanism).

Establishment of campaign KPIs.

Budget confirmation.

Content selection/resourcing.

Content adaptation.

Development of ad visuals.

Development of landing pages including the UI/UX.

Development of supplementary content (e.g. blog posts, commentary, forum entries).

Channel, media and ad platform selection.

Ad management.

Publishing/posting.

Audience engagement.

Establishment of lead capture mechanism and tracking.

Incorporation of privacy and data protection policy.

Lead quality inspection.

Campaign KPI monitoring.

Campaign review.