Demand Generation

Identification of target markets.

Campaign strategy (brand qualities, solution focus, theme and key message, engagement mechanism).

Establishment of campaign KPIs.

Budget confirmation.

Content selection/resourcing.

Content adaptation.

Development of ad visuals.

Development of landing pages including the UI/UX.

Development of supplementary content (e.g. blog posts, commentary, forum entries).

Channel, media and ad platform selection.

Ad management.


Audience engagement.

Establishment of lead capture mechanism and tracking.

Incorporation of privacy and data protection policy.

Lead quality inspection.

Campaign KPI monitoring.

Campaign review.