Identification of target markets.
Campaign strategy (brand qualities, solution focus, theme and key message, engagement mechanism).
Establishment of campaign KPIs.
Development of ad visuals.
Development of landing pages including the UI/UX.
Development of supplementary content (e.g. blog posts, commentary, forum entries).
Channel, media and ad platform selection.
Establishment of lead capture mechanism and tracking.
Incorporation of privacy and data protection policy.
Lead quality inspection.
Campaign KPI monitoring.