Digital Marketing Strategy
Segmentation of solutions and markets.
Allocation of digital marketing KPIs by segment.
Budget allocation by segment.
Identification and creation of digital marketing channels (e.g. website, social media, microsites, newsletters).
Establishment of channel ownership and management.
Online advertising comprising paid media, ad platforms (e.g. AdWords) and social media
Content marketing including digital content creation, brand publishing, online distribution and paid promotion.
Digital events (e.g. webinars, online digital events).
Digital events sponsorship.
Lead generation via content gating and digital engagement.